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Külliki Tafel-Viia, Tallinn University

Külliki’s career includes the experience of a researcher and lecturer, policy and strategy consultant and builder of partnerships in entrepreneurship and innovation ecosystems. As project and research lead her experience covers variety of topics, including creative industries, innovation, service design and entrepreneurship.

She is the author of more than 70 scientific articles and research reports. As to policy and strategy consulting, she has multifarious experience in facilitating the development of national and local level strategies and development plans, including Sustainable Estonia 21, Tallinn’s long-term strategy “Tallinn 2025”, Tartu city development plan for culture, sport and youth work, Development plan of Tallinn University School of Governance, Law and Society, Tartu Culture Strategy 2030.

Since January 2016 she is the head of the inter-university entrepreneurship education program Edu&Tegu at Tallinn University and has developed and co-managed pre-startup phase program with a focus on creative industries (STARTERcreative) and several entrepreneurship study modules. She has co-created and co-organised Estonia’s first creative industries hackathon “Loomehäkk” (5 iterations) and Estonia’s largest mentoring event “Startup Speed Dating Night” (5 iterations). Her recent challenges have focused on building a new R&D brand at Tallinn University to achieve higher social and economic impact of university-industry-public sector partnerships. 

Katri-Liis Lepik, Tallinn University

Katri-Liis has extensive experience in the development and management of international networks, projects and organisation of large multi-cultural events. With a background both in public, private and non-profit sector, she has broad based skills for managing todays challenges through cross-sectoral cooperation and multi-disciplanary collaboration.

As a senior manager and entrepreneur, she lectures on development, organisational planning, analytical thinking and strategic planning with a particular emphasis on sustainability and social entrepreneurship.

J.Margus Klaar, Brand Manual

Margus is a founding partner of Brand Manual. He’s also the company’s resident heavy metal fan most likely to be in the office early in the morning annoying the neighbours with Iron Maiden turned up to 11. When not head-banging, he’s often engaged in client projects where wicked problems are addressed, complex service models designed and strategic business decisions made.

He’s got close to 30 years strategic marketing experience and more than ten just focusing on service design. He’s a frequent speaker at business and service design conferences, author of numerous articles and books on service design including “How to have your cake and eat it too”. Margus is also the catalyst behind the Service Design Network’s global Service Design Award and Brand Manual’s representative in the Service Design for Executives course development – a partnership between Tallinn University Open Academy, Maastricht University Service Science Factory and the Stockholm School of Economics in Riga.

He is often engaged in educational projects, teaching service design both to private companies as well as public institutions. He is an accredited design mentor of Enterprise Estonia, jury member and occasional chairman of the Service Design Award, irregular guest lecturer at various universities including Hyper Island, KTH, EBS and others and member of the board of the Estonian-Swedish Chamber of Commerce in Stockholm.

Damien Nunes, UMIO | Maastricht University

Damien is focused on improving and developing new service propositions and strategies for companies by taking a holistic perspective and applying a design approach. Empowering others to engage in innovation trajectories by sharing knowledge, skills and perspectives.

He is a project leader of innovation projects (e.g. design thinking, agile, lean start-up), strategic service designer in innovation projects, develops and executes educational programmes and workshops, coaches and trains professionals as well as students (MBA, MSc, BSc), develops content and knowledge in service innovation and design thinking, acts as an external consultant in service innovation projects and helps develop businesses and their strategy.

Dominik Mahr, Maastricht University

Dominik’s research, education and consulting centers on recent marketing and innovation phenomena including digital media, social networks, customer co-creation, service innovation, mobile marketing, open innovation, service design, and strategic marketing, published in scientific high impact journals.

He teaches courses related to innovation management, digital media, mobile marketing, service design, global business, and services marketing at the bachelor, master, and executive level at different universities and business schools.

Prior to his academic career, Dominik worked as a consultant in different industries such as high tech, automotive, real estate, tourism, and insurance. He has retained close links with several leading high tech firms and industry associations in Europe and the US.

Aivars Timofejevs, Stockholm School of Economics in Riga

Aivars Timofejevs has been associated with SSE Riga since 1997 when the first thesis was supervised. During those almost 20 years he has been involved in supervising Bachelor and Master thesis as well as different courses and projects. The primary activities conducted at SSE Riga are related to the topic of entrepreneurship. This is relevant for courses (mainly international) projects and research activities.

Inga Gleizdane, Stockholm School of Economics in Riga

For 10 years Inga has been a member of the board and survey team leader at “Fontes Vadības konsultācijas” – the leading HR consulting company in Baltics. Inga has worked together with management teams of more than 100 companies different in terms of sectors, countries, cultures, sizes, structures and strategies. Inga’s greatest expertise lies in compensation system, reward management, performance management as well as function and organization structure analysis and development.

For 7 year Inga has been mentor and for 5 years a member of the board in “SSE Riga mentoru klubs” – a non profit organization dedicated to enhance economic development in Latvia by providing pro bono mentoring activities to enterprises and organizations in different development phases.